2007.02.05
Are Mac Users Snobs?
Mac users are definitely snobs, at least if you’re Charlie Brooker. I have to admit that the ads Apple is using are really irritating but I don’t get the snobbishness. I guess the ads in Britain are a bit different, though. I do love how Mr. Brooker keeps meaning “Windows” instead of “PCs”. It’s a simple slip up, but when it comes to it a Mac is a PC, too.
Still, I love the idea that I might be a snob (30% snob!); I’ve never been in a position where I could consider myself elitist. I mean, I consider myself better than the majority of humanity but no one believes me so it doesn’t count. Mac people aren’t really snobs, even if Bill Gates thinks Steve Jobs invented the world.
Mac people are just like anyone else really. They are serious sometimes, sarcastic at others, innovative and intelligent, and not afraid to poke fun at themselves while camping out overnight to hear the keynote at Macworld. Even Microsoft, that bastion of the PC, makes Mac software. It’s true Mac users don’t have the latest or coolest games on the market, but then again that’s what game consoles are for.
I think ultimately Macintosh users are no more snobs than anyone else. And in the case of Mr. Brooker, we’re only snobs because he’s so inferior that everyone else looks superior. And he hates that.
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