2005.05.31

Prepending "Christian" To Your Business Name

Let’s say you’ve got the perfect business and you’re ready to launch. Still, there’s a nagging feeling that there’s something missing that will catapult your business into the world of the disgustingly profitable. Let me help you.

Whatever your business, prepend the word “Christian” to your business name. I know, I know… That will seemingly destroy the name you paid a branding company millions of dollars to come up with. Let me tell you something your overpaid branding company didn’t tell you:

Christians are ready to throw their money at you.

It’s true! Christian music, Christian day care centers, Christian travel companies, Christian publishing companies, Christian anything; they are all making money you won’t because they have the word “Christian” in their name, whether they are Christian or not.

And hey, a few years down the road when that’s not such a profitable schtick you can dump the unprofitable word. It’s easy, and your business will continue to make money. It’s a dog eat dog world out there or, as you should get used to saying in the meantime, an eye for an eye world.

3 Comments Categorized: thoughts

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3 Responses to “Prepending "Christian" To Your Business Name”

  1. NHK says  (May 31st, 2005 at 10:49:27 )

    I would likely draw a lot of annoying clients who would want to talk to me endlessly about thier superstitions, er, religious beliefs. On the other hand, I could donate some of my profits to some kind of militant Atheist think-tank. Hmmm…”Nob Hill Ken’s Christian Steakhouse And Single-Malt Emporium”?

  2. dugh says  (June 1st, 2005 at 05:51:29 )

    That’s the idea!
    It’s not that you would actually a Christian company because let’s face it, in this world “Christian” does not equal or qualify for “business”. And what you do with your profits once you have the money is up to you unless you’re a publicly traded company, and even then you just have to say you’re giving your money to support homosexual rights because it will help the shareholders make money.

  3. NHK says  (June 1st, 2005 at 12:26:18 )

    Your example is apt as homosexuals are *notoriuosly* brand-loyal.
    E.g.: My frequent flyer account.